Supported by the three guiding principles of craftsmanship, innovation, and inspiration, the brand has continually pioneered and innovated new and exciting technologies over the journey. The Taiwanese company expanded from its manufacturing roots to establish themselves as the world’s biggest bike brand, responsible for producing some of the highest-performing and most affordable bikes and accessories on the market.Įver since the creation of its first lightweight aluminium and carbon fibre frames, Giant has lead the way in bringing affordable high-quality craftsmanship and engineering to the masses, allowing many people to experience cycling in a way that they might not have had access to otherwise. Giant was established in 1972 with a single goal to “create a better cycling experience for people around the world”.
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